B2B sales: digital first becomes a norm

Most decision-makers prefer not to talk to salespeople and this trend is likely to continue in the near future. Therefore, closing business deals online becomes vital. We have four tips to set up your sales funnel accordingly. While baby boomers are slowly retiring and millennials are progressing to the positions of key decision-makers in the business market, it becomes even more important to take a digital-first approach in B2B sales. For example, a study by Gartner shows that by 2025, 80% of b...